Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog
Riley Friar

Riley Friar

Before marketing, Riley was processing promotional orders and managing clients as an account manager. Her experience selling promotional products and building relationships with vendors has given her an edge when it comes to knowing what's new and cool!

Recent Posts by Riley Friar:

Why Do Consumers Prefer to Engage with Well-Known Brands?

A recent blog post highlighted various trends that are influencing how businesses are currently spending their budgets.

We detailed one of those trends, conscious consumerism, in late February. With this post, we are examining a second: a preference by customers for well-known retail brands when it comes to branded promotional items.

Topics: Event Marketing Materials Promotional Swag Riley's Picks Corporate Gifting

What is Conscious Consumerism, and Why is it So Popular?

In a recent blog post, we reported that several trends are currently influencing how businesses are spending their budgets, driven largely by the combined goals of cost efficiency and social consciousness.

Topics: Promotional Swag Corporate Gifting Marketing Fulfillment

What Did We Learn at PPAI Expo 2023? Let us Tell You

PPAI Expo 2023, held in early January in Las Vegas, attracted the country’s biggest promotional product providers and distributors to showcase what’s in store for the coming year—everything from new products and apparel to event material and order programs.

As with the previous few years, 2023 includes a host of uncertainties that will impact this year’s buying habits. Post-pandemic behavior continues to influence decision making, forcing companies to be cautious about spending. Couple that with an increasingly fragile economy and it’s clear that budgets will suffer.

Topics: Event Marketing Materials Promotional Swag Riley's Picks Corporate Gifting

Enhance Your Weekly Happy Hour

During the pandemic, everyone had to find a way to keep your employees and customers engaged in new and creative ways. At-home marketing campaigns and events became the new tradeshows and meetings, and small giveaways turned into home-delivered corporate gifts.

While some of these trends did start to fade as the world started to open up, a few did stick around and are predicted to become the new regular for promotional buying. One of the trends that seems to be enjoyed by everyone is the end of the day happy hour with coworkers

Topics: Promotional Swag Kit Assembly Riley's Picks Company Store Rewards Program Employee Engagement

Promo for Pets!

It seems like every event and meeting has a promotional product for you to take home. At this point, you probably have a box of branded products from every company you have interacted with. You get enough new products that you don’t know what to do with, and you can only find a use for so many water bottles and pens!

So, why not have a product that isn’t just useful for you but for your pet? Whether is is a corporate gift for a meeting or a trade show giveaway, pet promotional items make for a great gift for every type of client! Pet products make great promotional giveaways when they are useful too. Either way, sending someone something for their pet makes them feel like you care about their life outside of their business which leads to a better client relationship and loyalty.

Topics: Promotional Swag Riley's Picks Company Store Rewards Program