This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.
Steve Friar, on Tue, Aug 21, 2018 @ 09:20 AM
This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.
Steve Friar, on Fri, Aug 17, 2018 @ 09:15 AM
You come across lots of blog posts that encompass a whole lot of individual “must-dos” for the perfect direct mail campaign. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks.
Steve Friar, on Wed, Aug 12, 2015 @ 10:02 AM
The phrase “content marketing” is on every marketer’s tongue. Author and master “Marketeer” Seth Godin stated in 2008 that it’s “all the marketing’s that left.” Related, Joe Pulizzi of CMI (Content Marketing Institute) has in the past covered several important points made by Godin. They discussed the concept of content marketing.
Steve Friar, on Mon, Mar 02, 2015 @ 10:00 AM
More and more companies have turned to marketing technologies to help manage their marketing activities, from lead management all the way through delivery of printed marketing materials.
Central to this type of technology is your digital asset repository. Most likely, this means you have a marketing portal to house your firm’s digital assets. This helps you manage, track, update and share things like corporate logos, marketing copy, photos, courseware, and product information.
Steve Friar, on Wed, Oct 22, 2014 @ 02:55 PM
This is the first in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right...
You’re probably familiar with terms like web-to-print, integrated print campaigns, and multi-channel marketing. These terms get thrown about like rice after a wedding, but they’re not that simple to understand.This post is the first of several that will explain the basics of an integrated direct mail campaign. With this one, we’re focusing on combining print with your database. Each post will build upon the previous one. (When all is done, you’ll have a handy reference guide to share with your colleagues!)
