OnFulfillment Blog | Print Marketing

Rumors of the demise of the print industry are greatly exaggerated. For many companies, printed materials are still an essential part of their marketing and customer engagement strategy.

From brochures, white papers, and data sheets to event signage, direct marketing campaigns, and product catalogs, print continues to play a significant role in building brand visibility and supporting sales and lead generation efforts. If not managed strategically and efficiently, however, printing costs can quickly escalate and consume in inordinate number of already scarce budget dollars. Everything from outdated materials to fragmented ordering processes and last-minute print runs lead to unnecessary expenses.

April 2024 marks OnFulfillment’s Silver Anniversary—25 years of meeting the marketing and event fulfillment needs of customers around the world.

To celebrate the occasion, we’re taking the opportunity to look back and see how the company has evolved, focusing on the various services offered.  We started with an overview of the past 25 years (provide link); today, we drill down on the first of OnFulfillment’s specialties—printing—and provide a history of where we started, how far we’ve come, and where we go from here.

When it comes to branded swag, your choices are virtually limitless. You can put your logo on almost anything, and the technique you use is restricted only by your budget (and, of course, the item itself).

The type of swag printing you choose really matters. The available methods offer varying levels of quality and durability, sending an unmistakable message about your company. Perception and differentiation are significantly influenced by the printing method you employ, helping you achieve the desired result while adhering to your budget.

Even in today’s online world, marketing collateral management—the production, storage and distribution of printed materials that promote a company’s products and services—is still a critical discipline. While these materials can take many forms—data sheets, brochures, white papers, technical documentation, educational tools and many more—how you manage them must be consistent, organized and logical to ensure they convey the right message about your organization.