OnFulfillment Blog | Marketing Fulfillment (2)

When OnFulfillment welcomes a new client, they don’t just hand them the keys to the site and wish them luck. Actually, it’s just the beginning of a much more involved process designed to help the customer extract maximum value out of the new partnership and help their business thrive.

“Buy locally, distribute globally” is a sound business strategy. It provides a level of control that allows you to maintain consistency across products or materials, manage the brand, and take advantage of bulk pricing.

That’s the theory, anyway. In practice, however, it’s not quite that simple or straightforward.

Most countries, and many manufacturers, have customs rules and other regulations designed to prevent materials produced in a foreign country from being imported and distributed in different locations. Generally, these rules are designed to protect local businesses from unfair labor practices, and the penalties can be harsh, both economically and in terms of wasted time and resources.

We’ve said it many times over the past several months: trade shows and events are making a huge comeback. Most of the new customers we’ve welcomed in 2023 actually came to us looking for help with their event management requirements.

One thing we’ve discovered in our initial meetings with these new customers is they are often confused about the differences between exhibit houses or providers and event support and management services. Many assumed they were synonymous, leading to lots of frustration as they searched in vain for vendors who could provide the help they were looking for. Turns out a simple change in their search strategy could have led them right to their ideal partner, saving considerable time and effort.

Today more than ever, environmental concerns and social responsibility are driving business decisions and behavior around the world.

One way in which these values have manifested themselves is the way companies engage in gift giving, particularly with prospects and customers. The types and quality of gifts have evolved significantly over the years, transitioning from inexpensive, generic, and often wasteful items to more thoughtful and considerate offerings designed to project a more conscientious and impactful image.

This is the fifth and final installment in our “product fulfillment vs. marketing fulfillment” blog series. If you’re new to this particular topic and want some background, we suggest you visit our blog page and read the previous entries, starting with the introductory “Product Fulfillment vs. Marketing Fulfillment: What Do You Need?” The other three—titled “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Receiving?”, “Product Fulfillment vs. Marketing Fulfillment: Pick & Pack,” and “Product Fulfillment: Which Offers Better Support and Flexibility?” can be read in any order you like.

In this final segment, we’re taking a look at how product and marketing fulfillment differ in terms of reporting.