Planning and organizing a successful event can be quite complex.  Developing a theme, designing the booth property, coordinating with the show organizers, arranging shipping, staffing—there are a lot of moving parts.

One component that often gets lost in the shuffle is event collateral material.  From brochures and programs to banners and promotional merchandise, event collateral plays a vital role in creating a memorable and impactful experience for attendees while helping you establish your brand.

Whether you're organizing a corporate conference, a trade show, or a charity fundraiser, understanding the various types of collateral material you’ll need will help you curate an experience that leaves a lasting impression.  In this blog we will define the various types of collateral material available, describe their purpose and benefits, and explain the unique role each plays in creating brand visibility, conveying information, and driving engagement.

This is the fourth installment of our “product fulfillment vs. marketing fulfillment” blog series. If you’re new to this topic and need some background, we recommend you read the previous entries, starting with “Product Fulfillment vs. Marketing Fulfillment: What Do You Need?” followed by “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Receiving?” and “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Pick & Pack.”

Today, we’re looking at which approach offers the best support and flexibility options.

The dog days of summer are upon us. Long, hot days. Memorial Day is a distant memory; Labor Day is still nearly a month away.

Sounds like it’s time to get started on your holiday shopping.

In this third installment of the “product fulfillment vs. marketing fulfillment” blog series, we will be exploring which approach is best for pick-and-pack and storage. If you haven’t read the previous entries and need some background, you might want to start with the first, “Product Fulfillment vs. Marketing Fulfillment: What Do You Need?” The second installment, “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Receiving?” will also provide important context.

In the coming weeks, we’ll take a closer look at activities such as support and flexibility, software, and reporting. Revisit this site regularly for updates.

We are now officially halfway through 2023. That seems like a good time to pause, reflect a bit, and take a look back at how the year has unfolded so far.