This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.
Steve Friar, on Tue, Aug 21, 2018 @ 09:20 AM
This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.
Steve Friar, on Fri, Aug 17, 2018 @ 09:15 AM
You come across lots of blog posts that encompass a whole lot of individual “must-dos” for the perfect direct mail campaign. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks.
Steve Friar, on Tue, Aug 14, 2018 @ 09:30 AM
When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.
Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths? Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.
Steve Friar, on Wed, Jan 17, 2018 @ 08:11 AM
As we head into the new year, it may be the right time for you to review the cost of printing and shipping your global training materials.
Steve Friar, on Mon, Jul 10, 2017 @ 09:02 AM
OnFulfillment has moved to new offices after 12 years on Filbert Street in Newark. The move is reflective of the constant changes at OnFulfillment and the world. Twelve years ago, we were 10%office and 90% warehouse, print and fulfillment. We are now 40% office and 60% warehouse. We are still in the same business we have been in for 18 years, we deliver and manage content for companies. It has just moved more and more to digital.
