Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog
Steve Friar

Steve Friar

Steve is President and founder of OnFulfillment.

Recent Posts by Steve Friar:

Focus on Channel Partnerships to Increase Your Market Presence

Your channel partners are critical to your ongoing success.  

Not only do they extend your market presence by providing additional “feet on the street” that supplement your direct sales force, they also offer regional expertise in locations where cultural, regulatory, or business differences require someone who “speaks” the local language.  Channel partners help you access new markets, lower costs, and improve your overall reach and service delivery capabilities.

So…are you getting the most out of your channel partners?  Or better yet, are they getting the most out of their relationship with you? Are you equipping them to adequately represent you in the field?  Is your organization working closely with your channel partners to keep them trained, informed, and up to date?

Topics: Global Fulfillment Company Store Marketing Fulfillment

What Are Customers Looking for In an Online Shopping Experience?

As an online merchant, the software tools you use to conduct transactions are absolutely critical to your operation.  

The ability to successfully process payments is obviously a must.  Safety protocols such as fraud protection and Secure Socket Layer (SSL) encryption must be built into your e-commerce system to protect both you and your customers.  A user-friendly interface that makes purchasing items easy, intuitive, and seamless is mandatory, lest your customers abandon their shopping carts out of frustration.

Topics: Global Fulfillment Print Fulfillment Company Store

After 25 Years, Commitment to the Customer is Still Paramount at OnFulfillment

Earlier this month, we had an extremely busy week at OnFulfillment that got me thinking about the old days and how far we’ve come as a marketing fulfillment company.

One of our largest customers—a global technology company that designs, develops, and supplies a wide range of semiconductor and infrastructure software solutions—had recently acquired a well-known cloud computing and virtualization company.

As part of the acquisition, we were asked to assemble some “welcome aboard” kits—more than 18,000 packages consisting of gifts featuring the acquiring company’s brand and accompanied by a personal message from the CEO. These kits were to be delivered to facilities around the world, primarily in the U.S., Europe, and Asia.

Topics: Global Fulfillment Kit Assembly Customer Success

OnFulfillment’s Recipe for Success: Listen Rather Than Talk

Nine months into the current year, we’re proud to say that OnFulfillment is on pace to sign a near record number of new customers for a 12-month period.

While admittedly a lot of the credit goes to pent-up demand for the comprehensive marketing and event fulfillment services we provide, we like to think that our approach to onboarding new customers is a significant contributing factor.

What sets us apart from the competition? The fact that we treat our initial meetings with prospects as an interview rather than a sales pitch. Since our inception more than 20 years ago, our goal when meeting with a potential new customer has always been to first understand what they need and then find a solution that is mutually beneficial to both parties. We endeavor to treat the client-vendor relationship as more of a partnership by offering the right level of support without overselling our services. This approach leads to a greater level of trust and confidence on the part of the customer, and for us, it’s been very effective.

Topics: Customer Success Onboarding Marketing Fulfillment

How Can Marketing Asset Management Help with Your Next Event? Let Us Count the Ways

Event managers have a tough job. They are responsible for every trade show, seminar and conference in which your company will participate. That’s a lot to handle.

It’s even more impressive when you consider that each of the events these managers oversee are composed of multiple components and moving parts. There are promotional items, signage, displays, demos, printed collateral, and much more. Add staffing to the equation, including arranging accommodations and both short- and long-distance travel to and from the events for potentially dozens of people, and it’s easy to see just how overwhelming and stressful it can all become. Simply put, event managers must be exceptionally skilled at juggling multiple tasks simultaneously in order to pull it all off successfully.

Topics: Event Marketing Materials Marketing Asset Management Marketing Fulfillment Event Support