Riley Friar, on Thu, Mar 30, 2023 @ 12:01 PM
Over the past several weeks, we’ve been exploring recent trends that are influencing how businesses are spending their marketing budgets these days, first introduced in a blog post on the PPAI Expo back in January. Those trends include an industry-wide move towards more conscious consumerism as well as a growing preference for buying promotional items based on well-known retail brands.
Riley Friar, on Thu, Mar 16, 2023 @ 10:18 AM
A recent blog post highlighted various trends that are influencing how businesses are currently spending their budgets.
We detailed one of those trends, conscious consumerism, in late February. With this post, we are examining a second: a preference by customers for well-known retail brands when it comes to branded promotional items.
Steve Friar, on Tue, Feb 28, 2023 @ 02:49 PM
In-person events are making a huge comeback. Whether it’s pent-up demand following the COVID-19 lockdown or simply an effort by companies to leverage every possible opportunity to find and engage with prospects and customers, we’ve seen a significant uptick in requests for event assistance.
Riley Friar, on Wed, Feb 22, 2023 @ 07:37 AM
In a recent blog post, we reported that several trends are currently influencing how businesses are spending their budgets, driven largely by the combined goals of cost efficiency and social consciousness.
Riley Friar, on Thu, Jan 26, 2023 @ 10:52 AM
PPAI Expo 2023, held in early January in Las Vegas, attracted the country’s biggest promotional product providers and distributors to showcase what’s in store for the coming year—everything from new products and apparel to event material and order programs.
As with the previous few years, 2023 includes a host of uncertainties that will impact this year’s buying habits. Post-pandemic behavior continues to influence decision making, forcing companies to be cautious about spending. Couple that with an increasingly fragile economy and it’s clear that budgets will suffer.
