OnFulfillment Blog | Global Fulfillment

This year—April to be exact—OnFulfillment will be celebrating its 25th anniversary. That’s a quarter century of helping companies around the world meet their marketing fulfillment, event management, printing, promotional swag, shipping, storage, and training needs, among others.

Of course, it didn’t start that way. Our origins were actually quite modest. But we’ve grown over the years, constantly honing our skills and enhancing our capabilities to offer the latest, most advanced marketing fulfillment services available.

It’s been quite a journey, and over the next several months, we’ll be using this blog space to explore where we started, how far we’ve come, and where we’re heading with respect to a number of disciplines, including printing, shipping, promotional products, event fulfillment, warehousing, pick-and-pack, and kitting.

Over the years, one thing I’ve been surprised to learn is just how rare it is to find a company that does what OnFulfillment does.

By that, I mean offering a full complement of marketing fulfillment services—everything from printing, pick-and-pack, and kitting and assembly to warehousing and storage, shipping, promotional merchandise, and event management, among other services.

Of course, it’s not difficult to find vendors who offer those individual services; a simple online search of any of those phrases will produce scores of companies that fit the bill. What’s unusual is to find one that offers all those services under one roof. That’s what makes OnFulfillment so unique.

Your channel partners are critical to your ongoing success.  

Not only do they extend your market presence by providing additional “feet on the street” that supplement your direct sales force, they also offer regional expertise in locations where cultural, regulatory, or business differences require someone who “speaks” the local language.  Channel partners help you access new markets, lower costs, and improve your overall reach and service delivery capabilities.

So…are you getting the most out of your channel partners?  Or better yet, are they getting the most out of their relationship with you? Are you equipping them to adequately represent you in the field?  Is your organization working closely with your channel partners to keep them trained, informed, and up to date?

As an online merchant, the software tools you use to conduct transactions are absolutely critical to your operation.  

The ability to successfully process payments is obviously a must.  Safety protocols such as fraud protection and Secure Socket Layer (SSL) encryption must be built into your e-commerce system to protect both you and your customers.  A user-friendly interface that makes purchasing items easy, intuitive, and seamless is mandatory, lest your customers abandon their shopping carts out of frustration.

Earlier this month, we had an extremely busy week at OnFulfillment that got me thinking about the old days and how far we’ve come as a marketing fulfillment company.

One of our largest customers—a global technology company that designs, develops, and supplies a wide range of semiconductor and infrastructure software solutions—had recently acquired a well-known cloud computing and virtualization company.

As part of the acquisition, we were asked to assemble some “welcome aboard” kits—more than 18,000 packages consisting of gifts featuring the acquiring company’s brand and accompanied by a personal message from the CEO. These kits were to be delivered to facilities around the world, primarily in the U.S., Europe, and Asia.