OnFulfillment Blog | Corporate Gifting (2)

Today more than ever, environmental concerns and social responsibility are driving business decisions and behavior around the world.

One way in which these values have manifested themselves is the way companies engage in gift giving, particularly with prospects and customers. The types and quality of gifts have evolved significantly over the years, transitioning from inexpensive, generic, and often wasteful items to more thoughtful and considerate offerings designed to project a more conscientious and impactful image.

The dog days of summer are upon us. Long, hot days. Memorial Day is a distant memory; Labor Day is still nearly a month away.

Sounds like it’s time to get started on your holiday shopping.

When it comes to branded swag, your choices are virtually limitless. You can put your logo on almost anything, and the technique you use is restricted only by your budget (and, of course, the item itself).

The type of swag printing you choose really matters. The available methods offer varying levels of quality and durability, sending an unmistakable message about your company. Perception and differentiation are significantly influenced by the printing method you employ, helping you achieve the desired result while adhering to your budget.

As a marketer, you’ve probably been asked to produce branded promotional items for an event, seminar, customer visit, or some other activity. And if you’re like most, you quickly discovered there are lots of items to choose from, each with their own unique benefits and advantages.

Events are enjoying a resurgence. That means companies are looking for branded promotional items that help them make an impression without breaking the bank.

The success of any event giveaway is measured by impressions—that is, the number of people who see the product and logo over the item’s lifetime. The size of the event (and potential audience) must be carefully weighed against the quality of the item and the available budget in order to make a lasting and favorable impression. The price of each item should be directly related to the amount of business they are expected to generate from the attendees.