Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Made in the USA: Avoid Tariffs with Promo Giveaways Under $5

Due to the volatility and uncertainty surrounding the current tariff situation, there has been an increased demand for promotional items made in the U.S.A.

Until recently, lower production costs have generally made giveaways produced overseas a better overall value, helping organizations stretch their marketing dollars. Newly imposed (or pending) tariffs, however, threaten to push those costs higher than domestically produced items, driving companies to seek out products made in the U.S.A.

To assist in these efforts, OnFulfillment has identified a number of branded promotional giveaways that meet this requirement. Designed to fit every budget, these items help you avoid the extra costs imposed by tariffs without compromising on quality.

Topics: Event Marketing Materials Marketing Asset Management Promotional Swag Riley's Picks Corporate Gifting

Why Corporate Gift Kits Are So Popular—and So Effective

Gift kits have become the preferred vehicle for recognizing, rewarding, and communicating with different audiences.

Previously popular paper- and text-based methods such as flyers, mailers, and e-mails have fallen out of favor as the sheer level of material rose, leading to messages being tossed or deleted before they were even read.

Gift kits, on the other hand, have a significantly higher open rate and lifespan than paper-based communications. Unlike e-mails and letters, receiving an unexpected package delivers a welcome and memorable boost of serotonin.

Topics: Promotional Swag Kit Assembly Riley's Picks Rewards Program Corporate Gifting

11 Questions to Ask Your Marketing and Event Fulfillment Partner

Over the past decade or two, it has become increasingly common for marketing organizations to outsource the bulk of their writing, design, and fulfillment services to outside vendors.

From a business perspective, it makes a lot of sense. It’s typically more cost-effective to bring in outside help only when needed rather than hire—and pay for—full-time staff. It’s largely a transactional relationship that lasts only as long as the project in question, and it works well for both sides.

Managing those relationships so that they continue to benefit both sides, however, requires some work. It’s natural to grow comfortable with the vendors you’ve carefully groomed over the years, steeping them in your corporate culture. They know you; you trust them. It’s comfortable. It’s…easy.

That’s when it’s time to take a close and critical look at the relationship.

Topics: Event Marketing Materials Company Store Marketing Fulfillment Event Support

Use ChatGPT to Analyze Your OnFulfillment Material Reports

Since ChatGPT was publicly launched in late 2022, businesses across all industries have employed the site and other AI-driven tools to assist in everything from content creation to data analysis, decision making, workflow automation, even legal compliance.

The latest trend is to use AI to help them understand spreadsheet-based reports. ChatGPT for Excel, a powerful AI-powered add-on for the Microsoft Excel application, leverages OpenAI's ChatGPT to automate tasks, extract insights, and streamline data management with features like AI-powered tables, data translation, and formula generation.

Topics: Marketing Asset Management Company Store Custom Developments & Integrations

Not All Event and Trade Show Shippers Are Created Equal

Event season is heating up. That means companies will be looking for shippers to help them get their materials to venues around the country.

There are many vendors to choose from. It’s a highly competitive field, and shippers will be negotiating aggressively and making lots of promises to get the business. That is the time to be highly skeptical and to do the necessary research before signing a contract or even making a handshake agreement.

Everyone knows that if an offer seems to be too good to be true, it usually is. Making an ill-advised decision has significant consequences, and making a bad decision about a shipper when your event is on the line could be disastrous.

Topics: Event Marketing Materials Global Fulfillment Marketing Fulfillment Event Support