This is the fourth installment of our “product fulfillment vs. marketing fulfillment” blog series. If you’re new to this topic and need some background, we recommend you read the previous entries, starting with “Product Fulfillment vs. Marketing Fulfillment: What Do You Need?” followed by “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Receiving?” and “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Pick & Pack.”

Today, we’re looking at which approach offers the best support and flexibility options.

The dog days of summer are upon us. Long, hot days. Memorial Day is a distant memory; Labor Day is still nearly a month away.

Sounds like it’s time to get started on your holiday shopping.

In this third installment of the “product fulfillment vs. marketing fulfillment” blog series, we will be exploring which approach is best for pick-and-pack and storage. If you haven’t read the previous entries and need some background, you might want to start with the first, “Product Fulfillment vs. Marketing Fulfillment: What Do You Need?” The second installment, “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Receiving?” will also provide important context.

In the coming weeks, we’ll take a closer look at activities such as support and flexibility, software, and reporting. Revisit this site regularly for updates.

We are now officially halfway through 2023. That seems like a good time to pause, reflect a bit, and take a look back at how the year has unfolded so far.

In the first installment of this “product fulfillment vs. marketing fulfillment” blog series, we described the differences between these two approaches and discussed why one might be superior to the other under certain circumstances.

For the next several weeks, we will dive deeper into this topic and explore how product fulfillment compares to marketing fulfillment with respect to specific activities such as storage, pick-and-pack operations, support and flexibility, and software and reporting. In this installment, we will focus on receiving.