--- title: Measure Clicks – Not Impressions – from Your Marketing Portal description: Integrating Google Analytics into your marketing portal to measure your team's marketing activity. image: https://www.onfulfillment.com/hs-fs/file-1593869249-png/images/google_analytics_marketing_asset_management.png --- [![On Fulfillment](https://www.onfulfillment.com/hs-fs/hubfs/onf_logo_2020-2.png?width=162&height=100&name=onf_logo_2020-2.png "On Fulfillment")](https://www.onfulfillment.com) Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog # Measure Clicks – Not Impressions – from Your Marketing Portal by [Jennifer Melwani](https://www.onfulfillment.com/blog/author/jennifer-melwani), on Tue, Sep 09, 2014 @ 03:27 PM The time may come when all of the corporate assets you want to upload to your [marketing portal](https://www.onfulfillment.com/software/corporate-portal) are *digital*, not tangible. Instead of a portal that houses items like trade show materials; training manuals; promotional items; or flyers and brochures to be printed, you need an all-digital catalog of items to educate, inform and train whoever has access to it – a [Marketing Asset Management](https://www.onfulfillment.com/solutions/marketing/marketing-asset-management) system. Maybe you’re a software manufacturer with a large menu of products on the market. Retailers, reps and certified trainers all over the world sell your software or teach others how to use it. Upgrades and brand new versions come to market frequently, so there’s a ton of new informational content you need to get into the hands of these partners. Perhaps you’re a medical device manufacturer with a wide network of partners who purchase and use your products. You’ve developed a series of videos to train each type of user or reseller, as well as a large body of instructional content for them. These may be PDFs, custom templates, or even your monthly newsletter filled with product updates, marketing suggestions, and breaking news. In both cases, your Marketing Asset Management system has a wide audience of people who need to access, view, and/or download digital content for their own training or marketing purposes. Creating such a digital library isn’t what’s challenging, but tracking behavior activity is. When your marketing portal comprises jobs to be printed or other tangible items to be picked, packed, and shipped, their usage is fairly easy to track. It’s a whole different ballgame when you have a digital library. The important information is the behavior activity: who’s accessing which item and when, how often they're viewing a particular asset, from which platform, and what they’re downloading. This data can be captured by Google Analytics, which should be integrated with your ![Google Analytics Marketing Asset Management](https://www.onfulfillment.com/hs-fs/file-1593869249-png/images/google_analytics_marketing_asset_management.png?width=323&height=165&name=google_analytics_marketing_asset_management.png)marketing portal. Work with your portal provider to refine the exact type of reporting you need, so that you can track the activity that’s meaningful to you, and to make sure the reports generated are easy to understand. The value of Google Analytics is huge. You’ll have the ability to track the activity of everyone who accesses your portal, down to which items they viewed or downloaded, how much time each person spends on a particular item on the portal, and how many times they accessed it. You can even run the names of the people who access your digital library against revenue reports – or tie a report into a particular marketing campaign to see how effective it is. Companies aren’t just filling carts anymore. They want to know who’s on their portal poking around, what they’re looking at, and what they’re not. This type of activity tracking is deeper than monitoring people placing orders for physical products. It lets you track clicks, not impressions. By having a portal that incorporates Google Analytics, you’ll be able to ask and answer this key question: ### **Can we translate download activity to success in the field?** So when the day comes that you’re considering a completely digital asset catalog but wonder how you’ll track behavior activity, ask for a portal solution that uses web analytic software like Google Analytics. It’s the perfect answer for lean marketing departments who haven’t the luxury of working side-by-side with their own data analysts. It will put the focus on behavior activity, not the shopping cart. Topics: [Event Marketing Materials](https://www.onfulfillment.com/blog/topic/event-marketing-materials) [Courseware](https://www.onfulfillment.com/blog/topic/courseware) [Global Fulfillment](https://www.onfulfillment.com/blog/topic/global-fulfillment) [Marketing Asset Management](https://www.onfulfillment.com/blog/topic/marketing-asset-management) - [Tweet](https://twitter.com/share) Related Posts [Does Your Marketing Portal Offer Enough "Print Intelligence"?](https://www.onfulfillment.com/blog/does-your-marketing-portal-s-inventory-management-tool-offer-enough-print-intelligence) [Is Your Marketing Asset Management System Delivering the Goods?](https://www.onfulfillment.com/blog/is-your-marketing-asset-management-system-delivering-the-goods) [2 Portals, 1 Vendor = Maximum Efficiency for B2B2C Firms](https://www.onfulfillment.com/blog/2-portals-1-vendor-maximum-efficiency-for-b2b2c-firms) [Desperately Seeking a Marketing Portal? You Should Be.](https://www.onfulfillment.com/blog/desperately-seeking-a-marketing-portal-you-should-be) [6 Sure-As-Shootin’ Signs You Need a Marketing Portal](https://www.onfulfillment.com/blog/6-sure-as-shootin-signs-you-need-a-marketing-portal) About OnFulfillment Blog Gain insights into print fulfillment and other strategies for marketing teams, training organizations, and HR departments. Subscribe to Email Updates Recent Posts - [How the Promotional Industry Really Works](https://www.onfulfillment.com/blog/how-the-promotional-industry-really-works) - [AI-Assisted Search is Changing How Companies Find Vendors](https://www.onfulfillment.com/blog/ai-assisted-search-is-changing-how-companies-find-vendors) - [Branded Corporate Apparel Trends for 2026](https://www.onfulfillment.com/blog/branded-corporate-apparel-trends-for-2026) - [7 Ways Marketing Fulfillment Streamlines Kitting and Assembly](https://www.onfulfillment.com/blog/7-ways-streamline-kitting-and-assembly) - [How to Conduct an Effective Corporate Rebrand](https://www.onfulfillment.com/blog/how-to-conduct-a-corporate-rebrand) Posts by Topic - [Marketing Asset Management (86)](https://www.onfulfillment.com/blog/topic/marketing-asset-management) - [Promotional Swag (84)](https://www.onfulfillment.com/blog/topic/promotional-swag) - [Global Fulfillment (78)](https://www.onfulfillment.com/blog/topic/global-fulfillment) - [Event Marketing Materials (76)](https://www.onfulfillment.com/blog/topic/event-marketing-materials) - [Direct Mail (49)](https://www.onfulfillment.com/blog/topic/direct-mail) - [Marketing Fulfillment (44)](https://www.onfulfillment.com/blog/topic/marketing-fulfillment) - [Company Store (36)](https://www.onfulfillment.com/blog/topic/company-store) - [Print Fulfillment (36)](https://www.onfulfillment.com/blog/topic/print-fulfillment) - [Corporate Gifting (35)](https://www.onfulfillment.com/blog/topic/corporate-gifting) - [Courseware (31)](https://www.onfulfillment.com/blog/topic/courseware) - [Kit Assembly (27)](https://www.onfulfillment.com/blog/topic/kit-assembly) - [Riley's Picks (26)](https://www.onfulfillment.com/blog/topic/rileys-picks) - [Print Marketing (25)](https://www.onfulfillment.com/blog/topic/print-marketing) - [Commercial Print (22)](https://www.onfulfillment.com/blog/topic/commercial-print) - [Print On Demand (21)](https://www.onfulfillment.com/blog/topic/print-on-demand) - [Event Support (18)](https://www.onfulfillment.com/blog/topic/event-support) - [Custom Developments & Integrations (9)](https://www.onfulfillment.com/blog/topic/custom-developments-integrations) - [Employee Engagement (9)](https://www.onfulfillment.com/blog/topic/employee-engagement) - [Rewards Program (7)](https://www.onfulfillment.com/blog/topic/rewards-program) - [Customer Success (5)](https://www.onfulfillment.com/blog/topic/customer-success) - [Onboarding (4)](https://www.onfulfillment.com/blog/topic/onboarding) [see all](https://www.onfulfillment.com/blog/measure-clicks-not-impressions-from-your-marketing-portal#) ![onf_logo_white_2020](https://www.onfulfillment.com/hs-fs/hubfs/onf_logo_white_2020.png?width=155&name=onf_logo_white_2020.png "onf_logo_white_2020") OnFulfillment uniquely combines technological innovation with years of expertise in marketing fulfillment, web to print, print on demand, promotional items, apparel, tradeshow collateral, event management, gifting, reward, and redemption programs to deliver full-service solutions that meet your specific marketing, training, HR, and channel partner needs. Our corporate portal and company store software supports your most complex internal and external global requirements. One solution, one company, with more than one million users. Let our team of experts help build an online platform for your business. SOFTWARE [Corporate Portal](https://www.onfulfillment.com/software/corporate-portal) [Digital Asset Management](https://www.onfulfillment.com/software/digital-asset-management) [Custom Development, Integrations, & Compliance](https://www.onfulfillment.com/software/integrations) SERVICES [Fulfillment](https://www.onfulfillment.com/services/fulfillment) [Print Services](https://www.onfulfillment.com/services/print) [Branded Promotional Items](https://www.onfulfillment.com/services/branded-promotional-items) [Event Support](https://www.onfulfillment.com/services/event-support) [Rewards and Redemption Programs](https://www.onfulfillment.com/services/rewards-redemption-programs) SOLUTIONS [Marketing](https://www.onfulfillment.com/solutions/marketing) [Human Resources](https://www.onfulfillment.com/solutions/human-resources) [Training](https://www.onfulfillment.com/solutions/training) [Channel Marketing](https://www.onfulfillment.com/solutions/channel-partner) ABOUT US [Blog](https://www.onfulfillment.com/blog) [Customers](https://www.onfulfillment.com/about-us/customers) [Global Locations](https://www.onfulfillment.com/about-us/global-locations) [Contact Us](https://www.onfulfillment.com/contact-us) Subscribe to Our Blog Connect With Us 39899 Balentine Drive, Suite 365 Newark, CA 94560 (510)-793-3009 [info@onfulfillment.com](mailto:info@onfulfillment.com)